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The Saddest Radio Commercial

Despite progress in technology, some business clings to outdated models of advertising and transacting sales. As a result, they're losing out big time on market share - but do they learn?
At least one association of local retailers is taking their message of technological regression to the radio waves, and they're begging customers to stop buying products online.
In an era of financial crisis, can a business that refuses to adapt to more modern methods of commerce? Will advertisements convince consumers to revert their buying habits to past ways?
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