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Behavior Gap - Examining how investing is impacted by individual behavior.

At Behavior Gap, Carl Richards is on a mission to help investors overcome the self-destructive behaviors that prevent them from prospering. read more »
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New Frugality Appears to be More than Just a Fad

Is the "New Frugality" meme here to stay, or just a fleeting fad? Is it a complete shift in our consumer behavior, or just something to get us thro[...] read more »
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The "Lemmings" Guide to Personal Finance

You're going to have to see this for yourself... read more »
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Media Fast

In some activities, it makes sense to scan the horizon for signals about how we should behave. If you are climbing, it makes sense to carefully watch[...] read more »
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Cocaine Excellence

No, this isn't a post about selling drugs to pay down your debts, though that could work pretty well until "the man" comes looking for you.Why are[...] read more »
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3 Unforeseen Benefits of Financial Behavior Modification

Change yourself, change your financial situation! Here's some unforeseen benefits of financial behavior modification. read more »
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Know Thyself

How much do your biases and emotional reactions affect your financial decision-making processes? read more »
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Lessons from Investor Behavior Studies

The biggest lesson learned from investor behavior studies: it's better to have patience and a plan. read more »
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Sneaky Marketing Tricks Retailers Use and Why You Should Steal Them

It’s easy to think advertising consists exclusively of hilarious gimmicks, catchy jingles, and colorful graphics. Oh, but it’s so much more than that[...] read more »
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Mathematics or Behavior Modification?

Many people judge a financial plan off of the mathematics of it. But unfortunately, mathematics mean nothing without behavior modification. How do we[...] read more »
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