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The Real Deal On That "Hyundai Assurance" Program

Losing your job and trading back your car isn't as easy as it sounds in the commercials. The full story after combing the fine print and interviewin[...] read more »
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Creative Marketing: Hyundai Will Take Your Car Back If You're Laid Off

In a creative marketing move, Hyundai promises to take your new car back if you are laid off within a year, no strings attached. read more »
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Will Other Auto Companies follow Hyundai's Walkaway Program.

"Other manufacturers are looking at this now, waiting to see how much traction the program earns for Hyundai before venturing in," says Richard Spi[...] read more »
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Financial Post Executive Blog: Auto Manufacturers Cannot Afford to Eliminate Cross Border Pricing Differentials

The first thing the auto companies are doing is to create complexity in the pricing offers. If customers cannot compare offers across the border the[...] read more »
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