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Starbucks logo change draws consumer anger

Posted by amabaie 399 days ago (http://www.financialpost.com)
Category: Business | Tags: logo marketing starbucks strategy
Starbucks Corp., the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee," infuriating loyal c[...] read more »
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The New Pepsi

Posted by pierrec 984 days ago, popular 983 days ago (http://www.intelligentspeculator.net)
Category: Business | Tags: coca-cola logo marketing new pepsi
Pepsi has been working hard on setting itself as a younger, hipper and cooler alternative to its more "classic" rival, is it paying off? And how ri[...] read more »
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