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Work your local market - marketing fundi

Focus your marketing efforts on your local community. Find out what they need and how they need your products. And give some back by helping out. read more »
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You can lead your customers because you are the expert

Have you heard of the Atheist Bus Campaign? It’s just been launched in the UK, although I did first read about it in Spiegel. Buses are featuring ads[...] read more »
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Can you make more money by cheating than by being honest

Could it be that one of the reasons for the economic meltdown has been the lack of true value? The point is worth considering. read more »
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Does your small business need a website - marketing fundi

Fact: No matter what size your business, you have to have a website. Maybe, maybe not. read more »
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What are you offering

One of the biggest problems facing a new entrepreneur is deciding what service or product he is in actual fact offering to future customers. It reall[...] read more »
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Some dumb moments of 2008

Inevitably at some stage during the dying embers of a year, a list of blunders is compiled by somebody and published for all to chuckle over. One of [...] read more »
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Public hangings at Yahoo

Well, of course there was no actual hanging of a person. Just want to get the disclaimer in straight away. However, the downsizing of staff at Yahoo [...] read more »
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YouTube and money and you for a winning formula

Who would have thought that it’s possible to make money via YouTube. An interesting article in the online New York Times caught my eye. It describes [...] read more »
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Can your business be trusted

When starting out your business venture determine how you can build a relationship with your customer that endorses that feeling of trust. Will your [...] read more »
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How to get from A to Zee in a recession

With passion. That’s how. Two things that I came across recently really made me think wow. That’s it, isn’t it. No matter what the circumstances in [...] read more »
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Bad weather blues for GM Ford and Chrysler

The debate raging in the US at the moment about the ‘to do or not to do’ bail-out of the auto industry, nice article on the topic in the NY Times, is[...] read more »
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The minefield of pricing decisions - part one

Determining the pricing for your product and service is not as easy as one might think. There are many things to consider. The first one, in this ser[...] read more »
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The weird and wonderful world of big business

You have to wonder. Who are they kidding? And of course we totally buy into this, don’t we? The ordinary folk, myself included, have no idea what is [...] read more »
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The power of the media

An excellent article in today’s Independent confirms my own sentiment about the power of the media to do great harm. Under discussion is BBC’s busine[...] read more »
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