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Theft from the people continues as bank executives cash in despite failure

Royal Bank of Scotland received one of the biggest bailouts in banking history. It has posted huge losses the past two years but the CEO is still in [...] read more »
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Small is the new big - marketing fundi

One thing the recession is bringing with it is a sense that rampant consumerism isn’t working at the moment. One of the disadvantages of consumerism [...] read more »
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The Presence Builder Project - Twittering like a Bird - marketing fundi

Is your business on Twitter? Do you think you should be there? Domino Pizza should have been. Read on... read more »
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Failure is good for business - marketing fundi

Making mistakes and learning from them will give you the opportunity to really provide a product or service that your customer wants. read more »
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How to forget a loss of $1 billion - easy if you are Goldman Sachs

It's amazing how creative the accounting can get when the pay out of huge executive bonuses is at stake. read more »
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3 reasons why you find it difficult to sell - marketing fundi

Why do we find it so difficult to sell our own product or service when we first start off our business? read more »
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You have to be bigger than your product - marketing fundi

It's all about managing your customer's expectations. If you over deliver you will retain a very happy client. read more »
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Let go of the blame game - marketing fundi

Blaming the recession for a drop off in business will not help your business. Beat the recession by working on solutions. read more »
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To cheat or not to cheat that is the question - marketing fundi

How do you approach your business? Do you fudge it or do you keep a clean record. read more »
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You gotta work at it patiently - marketing fundi

A valuable business takes years to build up properly. Don't rush, and don't get impatient. read more »
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Change with the times - marketing fundi

Companies who are unable to adapt to changing times will cease to exist. Keep that in mind when establishing your own business. read more »
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Step up - marketing fundi

When I initially struck out on my own, I had a fair whack of my own personal capital so I threw a lot of money away on inexperienced sales staff (who[...] read more »
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The recession - whose fault is it anyway?

Isn’t the recession the fault of the government, the banks, the advertising industry, the sub-prime lenders, the insurance companies, the stock excha[...] read more »
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How Relationships Increase Business Profits - marketing fundi

Marketing is about building relationships. You might not hear that directly from other marketers, but that’s really what it’s all about. read more »
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Good business practices are the best marketing tool

Deliver on your service and do it superbly well. Your business will grow. read more »
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